April 1st, 2026 marked Apple’s 50th anniversary, and if you’re anything like me, you were excited about all of the news and stories being published commemorating the occasion. One piece of media in particular got the party started early: “Apple: The First 50 Years” by David Pogue. If the author’s name sounds familiar, chances are you’ve read one of his many articles in print (The New York Times, MacWorld) or you may have read one of his numerous “Missing Manual” books.
Having enjoyed Mr. Pogue’s writing for the better part of more than 30 years, I had a pretty good idea on what I could expect from his latest book. Would there be clear, human understandable explanations for highly technical concepts? Yes.Absolutely. Would there be a wry sense of humor permeating throughout the book? Without a doubt.
“Apple: The First 50 Years” takes a look at the famous six color company from before its inception all the way through to present. Even if you think you know all there is to know about Apple, you will come away with many new insights after reading this book.
Read the rest of my post on the OWC Rocket Yard blog.