Manager speak and marketing speak are one in the same. I think many of these ‘buzzwords’ first emerged in marketing departments, then gradually made their way through to everyone else. Wherever their origin, buzzwords and catch-phrases are the bane of my existence.

Do you cringe when you hear such buzzwords, especially coming out of those who have no clue what they mean? I hope I’m not the only one. What corporate¬† phrases and buzzwords drive you nuts? Sound off and let me know…


These beautiful and intelligent people wrote

  • CrishnaReply
    January 30, 2008 at 7:55 pm

    Synergy and Facilitator


  • krishnaReply
    January 30, 2008 at 11:38 pm

    Urgh is right – I hate the word synergy too. That word comes from an 80’s cartoon called Jem and the Holograms – now it’s part of everyday corporate speak. Mission Statement and Vision Statement are also up there on my “Annoying Buzzwords” List.

  • Andrew from VancouverReply
    January 31, 2008 at 3:50 am

    I have a hate on for whatever is currently being abused. The bruises from the old catch phrases fade.

    I hate leveraging synergies.

    I hate driving forward a metaphor that lifts all boats.

    I hate paradigm shifts and avoid them like a plague of viral memes.

    See? Easy.

Tell me what you think!