Shawn Blanc wrote an excellent article regarding marketing etiquette for app developers that really struck me. It’s a must read, even if you don’t develop software.
The crux of what I got out of Shawn’s blog post is this:
Take the time to familiarize yourself with the person and their work before contacting them.
I can’t emphasize this point enough. Within the last two days, I have received no less than 5 marketing e-mails that were blatantly copied and pasted. These e-mails dive right into what they are promoting, without giving any ounce of consideration to the fact that I may not care at all. (Think annoying door-to-door salesperson.)
If you want to get my attention about a comics project or service (particularly if you are promoting something), please do the following:
Check out my crappy comic.is not going to make me want to visit your site.
To quote Shawn,
Good marketing gets people to show up the first time; a good product will get them to show up the 2nd and the 3rd time.
Wise words, indeed.