Sonia’s 5 weeks old and doing very well. One thing Aarti and I have come to realize is how expensive baby items really are – like diapers and formula. We’ve stuck with the brand names thus far, but I would like to know from other parents out there as to whether generic (i.e. Target brand) items are just as good. There is a 50% mark-up between generic vs. brand name baby items, and I’m curious to know if going “generic” is okay and safe for my little girl.